Our Staff

Rebecca Frank, Online Network Analyst 

 

Rebecca joined the Netcentric Campaigns division of Green Media Toolshed in August 2010 as the Online Network Analyst and Coordinator. She is responsible for helping organizations understand how to influence and use social media to achieve their goals, providing customer service for organizations and helping implement internet strategies. Prior to Netcentric Campaigns, she worked in marketing strategy, focusing on consumer needs to create effective campaigns for healthcare, technology and non-profit clients. Rebecca attended Tufts University in Massachusetts and received her B.A. in political science and economics. She also spent a semester at the University of Hong Kong. Originally from New York City, she currently lives in Washington, DC.

 

Martin Kearns, Executive Director 

 

Martin Kearns has been Co-Founder and Executive Director of Green Media Toolshed (GMT) since May of 2000 and writes one of the leading blogs on network-centric advocacy titled:Network-Centric Advocacy : Advocacy Strategy for the Age Connectivity. Previously, Kearns founded the Georgia River Network, a state based conservation group solely dedicated to the conservation of Georgia's rivers, where he also served as Executive Director. He worked for three years for the National Fish and Wildlife Foundation. Kearns has been political fundraiser for candidates for the US House of Representatives and the U.S. Senate. Martin Kearns holds a Bachelor degree in Political Science from LeMoyne College and a Masters degree in Environmental Studies from Yale. He spent two years in Kingston, Jamaica as a Jesuit International Volunteer teaching computers at St. George's College and working with inner city youth. Kearns is a dynamic speaker and is often found at communications, technology and organizing strategy venues supporting progressive civic engagement. He is a runner, hiker and fisherman. He and his wife Maryann are raising their three children in Maryland.


Bobbi Russell, Associate Director 

 

Bobbi Russell has more than 10 years of communications and media strategy experience. She joined Green Media Toolshed (GMT) in 2000 during its first year of operations as the Director of Media Services and Marketing and in 2005 became the Associate Director. Bobbi manages the membership and training programs for GMT and works with a growing community of more than 185 environmental organizations. She specializes in helping groups define and improve their online presence through the use of new technology. Bobbi also develops "train the trainer" programs for GMT's technology partners and provides coaching for these organizations. She is in charge of GMT's organizational operations which includes financial and staff management. Prior to GMT, Bobbi worked as a Program Coordinator at Environmental Media Services, focusing on marine, land conservation and energy issues. She started her career as an environmental reporter for several newspapers in western Pennsylvania, specializing in mining and land use issues. Bobbi further gained interest in public outreach through her work at Mote Marine Laboratory and the Clarion River Basin Commission. She earned a Bachelor's degree in English and minor in Environment and Society at Clarion University of Pennsylvania. She has an MBA from George Washington University, with a focus on nonprofit management. Bobbi enjoys hiking and boxing and lives in Alexandria, VA, with her husband Dave, their two dogs, and a precious little Ford Escape hybrid.

 

Jon Wheeler, Director of Internet Strategy for Netcentric Campaigns

 

Jon joined the Netcentric Campaigns division of Green Media Toolshed in June 2010, and is currently focused on implementing the PreventObesity.net project for the Robert Wood Johnson Foundation. Jon has wide-ranging skills and experiences from the nexus of non-profit organizations, technology and politics. He started his professional career as an intern (and computer systems manager) for a senior Democratic Congressman from Wisconsin in 1994, during a revolutionary time in both politics and technology. Jon also worked as a field director for a state delegate re-election campaign in Norfolk, VA; helped a friend start an Internet company in his living room in Chicago; taught technology and social-entrepreneurship to high school students in Massachusetts; and started a political leadership training non-profit in DC. Most recently, Jon worked at DemocracyInAction/Wired For Change, helping some of their clients use the Salsa online organizing platform more effectively. Jon has a degree in Political Science and History from the University of Michigan, and looks forward to friendly rivalry with Zach come football season. Outside of the office Jon serves on the boards of Jews United for Justice and the Park View United Neighborhood Association, and likes budget travelling in the developing world, cooking, biking and fixing up his 1920’s row house in NW DC.